OUR REACTION TO THE FEEDBACK

Having viewed some of the constructive criticism through the pitch feedback, it made us queery our decisions about possible video concepts. Therefore we have altered a few of our ideas concerning location and audience to enhance our end product.

However, most of the criticism does not need to be taken into account, as our initial ideas has changed through the last week and through decisions made by the group. For example, our setting of the abandoned house has changed, to an outside countryside location. Also, our video is not now performance based as such with a big audience. Now it will play out as a mini film with a small story and with no audience.

Also, beneficial to our group would be to upload more indie videos that correspond with our video ideas. In other words, their style is similar and techniques such as editing and camera shots are also similar.

Group 29 feedback

blog explains initial idea, clearly and in order with the song, which tells the reader that they have a clear idea of what the music video is going to be like.

good choice of location, they're obviously thought about what problems they will have to be dealing with and have chosen a convinient location so that they don't have to come across any problems.

Blog feedback by group 30

After reading through your blog we thought that:

your general concept is very good. it fits with the indie genre of music video very well by being performance based. we also liked the editing techniques you have described and we think they will look very effective.

your research into location is very good. the choice of using a desolate building for the setting is a very good idea.

there isn't much about other similar videos. the one you have chosen is good but more indie videos would also be good.

maybe put more pictures of indie styled clothing.

you could put a post with your reaction to the feedback you recieved for your pitch, saying whether you will change anything due to peoples comments.

PITCH FEEDBACK

FEEDBACK

After we had pitched our music videos to the group, we received feedback, both positive and constructive criticism that would help our group produce a better final product. The following is the feedback that we received:

- We needed a specific technical choice to enhance our video.
- Gradual Revelation, in other words climatically leading up to a unique selling point so the audience don't get bored.
- Good location- Audience liked the performance based/band theme.
- Should have kept faces.
- The editing technique of zooming in/out was effective.

DVD cover

PITCH PACKAGE

Although the above video is not of the indie/rock genre, it still is similar to our initial ideas in the following ways:

1. It is a gradual start, which is resembled in our ideas, with a gradual and slow start to the narrative.
2. Main focal point is the lead singer/singers getting ready for performance initially.
3. Performance based which consists of a big audience with lots of lights, and a positive, cheerful atmosphere is created.
   

Ideas For The Video

Ideas for the story

• We intend to synchronise the slow start to the music with a gradual build up to the visuals.
  
• Initially, there is no guitar and drums playing for the first 40 seconds. We hope to occupy this time by having visuals on the band getting ready in the house with parallel editing with the lead singer preparing for the gig, all this whilst listening to the same song on his i pod dock. Then, for the 10 seconds with only the band playing, we would have them performing in the band.
• When the leads singer kicks in, that's when the audience start walking in, which will be synchronized with the band playing.
• Ending on the lead singer waking up, as if a dream, however with the abandoned house still messy and dirty.
• Lyric- visual relationships as lyrics are 'drinking under he tables'. 'Reading the newspaper'.
• More narrative rather than abstract.

Settings/Location/Prop

The location of our video would have to correspond with the genre conventions of an indie/rock music video. These conventions consist of a performance based theme, that is often a live performance, however usually at an amateur setting. Therefore, our location would have to fit the amateur gig style of the genre, so to achieve this, locations of a run down shed, a garage or an abandoned house would need to be strongly considered.

Here are a few locations that our group have strongly considered :

1. This location would be ideal for our video. Being an abandoned shed, we feel that it would benefit our video as it would create a good atmosphere and it links together with the conventions of the genre as an amateur gig style which is again performance based.
2. The garage is similar to the shed in that it portrays the qualities we intend to show, for example it is isolated, and also the setting is seen as amateur and therefore would be perfect for a band's location, to hopefully gain a climatic feel as the song builds up.
3. This abandoned house would be useful for the group, as it is isolated, and also the location could potentially include a huge audience, with its reactions to the live performance of the band. It would also aid the party atmosphere.

Prop

They will be wearing general indie clothing such as skinny jeans, waistcoats and check shirts. Beer bottles and instruments will be a significant part of our video. Also, strobe lights and glow sticks will be used for the audience as objects, which will enhance the performance based theme.

OUR CHOSEN TRACK; SUPERGRASS- LA SONG

INITIAL VIDEO IDEAS

For the initial build up of the track we intend to synchronise the slow and gradual audio with similar slowed down visuals, like that of Spike Jonze's signature style. As well as this we hope to follow Indie-rock genre conventions of production videos to seemlessly merge the cuts and editing also. Further initial ideas would consist of a performance based approach instead of a story-based/mini film. Our live performance would be apparent to our video, in a location such as a garden, shed or garage. Then, when the music finally speeds up and the instruments come in, this would signal the start of faster and more significant editing. Our group would also hope to include a large group seen as the audience in the video, this would correspond with the typical generic conventions of an indie/rock music video, being a performance based act.