- Music video demonstrates genre characteristics.
- Relationships between music and visuals (either illustrative, amplifying or contradicting)
- Relationship between music and visuals.
- Artists may develop motifs that reoccur across all work (visual styles)
- Reference to notion of looking (telescopes, mirrors, reflection etc), particularly voyeurism, treatment of the female body.
- Often inter textual reference (t.v, film references etc).
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