GROUP 25 - Music Video 2009/10

You can use Goodwins criteria to analyse all music videos across the spectrum


Lil Jon- Get Low

This music video by Lil Jon employs many of the conventions of the hip-hop genre. These conventions consist of women dancing mainly half naked, lots of jewelery, and focuses on the artists performance based approach. There is lots of voyeurism of the female body included and an example is when they dance around the artist with little clothing. This encourages the viewer to see the women as commodities. Further notion of looking is apparent when the screen is portrayed as a fish eye camera, this focuses the viewer on the subject of the video. There is also an illustrative relationship between lyrics and visuals, this is shown in the over exaggerated acts of the female body in the video. By getting low, it emphasises the view that the females are seen as sex objects.